Marketing Audit / Brand Strategy / Consulting
Creative Concepts / Writing / Creative Direction
Content Management / SEO copywriting

My core skills are above but my real job is helping you to sell more of what you sell, as cost-effectively as possible.

Focussing on copywriting for a few moments (given the address of this site), there are many projects where you'd get a copywriter involved. For the sake of SEO and Google, as well as your general interest, here are a few of them:

Advertising concepts
Mission statement copy
Brand strategy writing
Brochure copy
Direct Marketing copywriting
Press advertising concepts and copy
Magazine copy
Television commercial copywriting and concepts
Radio commercial scripts
Media release copy writing
Billboard campaigns
Corporate videos and communications copywriting
RFP document copy
Pitch documentation
Print ads
Annual Report copy
Press Releases
Newsletter copy
Speech writing
Letter writing
SEO / Website copy
And more...

I've completed the above services for companies, government and organisations like:

Westpac Bank
NZ Post
Monier Bricks & Roofing
NZ Trade and Enterprise
Les Mills
Iams Pet Food
Drake Personnel
Wellington City Council
SkyCity Casinos
Dow AgroSciences
Fulton Hogan
Wellington Regional Council
Hamilton International Airport
Hamilton Libraries
Buller District Council
Money Mart
Air New Zealand
Trail-lite Motorhomes
ASB Showgrounds
MobileFone Solutions
CarMart Direct
Suomy Helmets
Hamilton City Council
Oxford Pies
Future Proof Building
Royal Easter Show
Aviation Industry Cluster
Carter Holt Harvey
Pacific Blue Airlines
Kiwi Bank
Telecom NZ
Livestock Improvement
New World
And more...

I love creating concepts, writing, creative directing a project and collaborating with talented people. I am a trained copywriter and love making connections with people through words and pictures. I can write in whatever style/tone is necessary, but my most natural style is smart-casual come conversational, with a subtle sales twist.

"Will created an interim website for us within 5 days, then developed a whole online communication process, 2nd stage website, and a sign-up and email communications strategy. He is also writing our product copy on an ongoing basis. Without Will, I do not know where we would be today." Director & International Reseller Manager