Transformation doesn’t come from playing it safe
Real change demands bold risks, disruption, and stepping into the unknown.
The human mind fascinates me. For a while, I thought I’d become a psychologist; painting new realities for people. Then I discovered advertising.
American ad executive Jerry Della Femina said it best: “It’s the most fun you can have with your clothes on.”
How is that quote even remotely unappealing?!
I struck a conversation with a genuinely humble but highly-esteemed Executive Creative Director at Saatchi & Saatchi. We kept talking via email.
He became my first mentor and role model, someone I wanted to emulate. He encouraged me to apply to a prestigious Advertising School that only accepted 12 students each year.
Competition was fierce but I was accepted.
Since then I’ve worked for Saatchi & Saatchi, McCann-Erickson, Colenso, Ogilvy and more. I learned from advertising giants, working with blue-chip clients across every industry you can imagine.
I’ve been designing communications for more than a quarter of a century. I architect how businesses speak to their audiences… strategically and with intent.
But my real education? That came from life, and taking a leap of faith from a highly paid ad executive role to start my own strategic and creative consultancy in 2002.
Why My Clients Love Me
One client married me. True story.
I’m not just a charming, strategic copywriter using human and AI intelligence (for deep research and data analysis). I’m a Communication Design Strategist.
That means I not only write words but architect how your business communicates. Strategically. Cohesively. With every message serving your business goals. And with a human voice.
My edge?
✓ 25+ years of experience at the world’s top agencies and my own
✓ Strategy-first thinking. Every word serves your business strategy
✓ Deep collaboration. I spend time truly understanding your business, then I ask the right questions
✓ Intuitive expertise. I know what works and what won’t
✓ Fully invested. I genuinely care about your success and the lives impacted by your business
✓ Long-term partnerships. I work with clients until they’re happy, and most stay for years.
I don’t leave you alone to figure things out. The process is collaborative and iterative until it’s just right. Most work evolves into other projects because once my clients experience the clarity and results, they want more.
I turn browsers into buyers, and help you retain existing customers. You’ll find peace in the process too.
The Status Quo Is Your Enemy
I’ve always seen things differently from most of my peers. Which I guess makes me a contrarian thinker with a side of Rebel. Yes, I can be opinionated but not to be a dick.
Most businesses are stuck in cruise control, playing it safe. They do what’s always been done, or copy supposedly successful competitors. They hope incremental improvements will be enough.
Newsflash: They aren’t.
Your market is evolving, fast. So are your competitors. And you’re evolving as a leader. So you see, standing still isn’t safe. It’s a slow, completely avoidable death.
My job?
Help you cut through the fear, find clarity, and make the bold moves your business demands.
Not reckless moves. Strategic ones. Backed by 25+ years of experience and deep understanding of what works.
Because ultimately, this isn’t about being different for the sake of it. It’s about being clear, compelling, and confident in how you show up.
It’s about turning browsers into buyers and building a brand that thrives.
What Loss, Reinvention and Awakening Taught Me About Business
As a writer, you want to draw on your experiences. I’ve had some ‘interesting’ ones:
- A Mako shark attack as a nipper, followed by an intense, unprotected, face-to-face Great White encounter the very next time I returned to open water…
11 years later! So far, I’m two-for-two as shark bait - My own death (this place is not the end, and you are not simply your mind and body)
- Global travel across continents and cultures
- The brutal and sudden loss of my first wife
- Solo fatherhood
- Total financial loss
- Complete reinvention
- New love
- Personal awakening
- Peace.
These weren’t just “life lessons.” They fundamentally changed how I see the world and business.
Here’s what I learned:
We’re here for a short time. So… if not now, when?
Nothing is ever as bad as you think. Even “failure” is just another lesson.
Life’s too short to live with regrets.
With that lens, you cut away the BS. You get to the crux of issues fast. And fear no longer clouds your approach.
After 25+ years in this industry studying human nature along with everything I’ve experienced in life, I intuitively know what will work for a client. And more importantly, what won’t.
Here’s another truth most consultants won’t tell you:
You’re afraid to break what’s working.
But if you don’t pivot or evolve, a competitor will crush you. You’re evolving as a leader. Your business must evolve too.
I know this can be scary.
But as soon as I can gain your trust and help you feel confident, charged and at peace, you’ll see what I see… a new vision for your business. That’s when you’ll let go. That’s when transformation happens.
I’ve worked with…
Let’s See If We Fit
I’ve worked with the following industries and more…
Professional Services (Accountants, Solicitors, Architects) | Fintech | Web3 | CreaTech | SaaS | Banking | Airlines | Auto Manufacturing | App Development | Finance | Architecture.
I work best one on one with CEOs, founders, and CMOs who:
- Run £1m+ businesses and are aready to evolve and scale
- Value strategy as much as execution
- Want a long-term partner, not just a vendor
- Are willing to collaborate and trust the process
- Recognise their brand needs work and are ready to invest in it.
If that sounds like you, let’s talk.