Let’s Talk About Your Business

No pressure.
No pitch.

Just an honest conversation about where you are and where you want to go.

I primarily* work with CEOs, founders, and CMOs running £1m+ businesses who know their brands need strategic and messaging work. If that’s you, let’s connect.

*If you’ve haven’t hit £1m yet but are well-funded, please read on.

Founder Dude

Book a 15-Minute Vibe Check

This is the best place to start. We’ll have a quick conversation to see if we click.

What we’ll discuss:

  • Your current situation
  • What’s not working
  • What you’ve tried before
  • Where you want to go
  • Whether I can help.

What you’ll get:

  • Clarity on your situation
  • Honest assessment of whether we’re a fit
  • Next steps (if we decide to work together)
  • No obligation, no pressure.

Duration:
15 minutes | Free | No strings attached

 

Prefer a different approach? 

Alternative Contact Methods

I get it—not everyone wants to jump on a call right away. Here are other ways to connect:

Email Me
will@copyyoufeel.com

 

Text Message Me
Connect on one of my preferred platforms below…

Complete My Online Brief Below

Tell me about your situation and I’ll respond within 24 hours with my thoughts on whether I can help and suggested next steps.

 

Step 1 of 17 0%
About You

Hello. Please introduce yourself.

Just the basics to get us started.

Please fill in all required fields.
Your Project

What would you like to discuss?

Select all that apply.

Please select at least one option.
The Project

What are you considering for this project, and have you started yet?

Please share a few words about your project.
Your Business

Briefly describe what you do.

Please share a brief description.
Your Audience

Who are your ideal customers?

Please describe your ideal customers.
Your Messaging

What are your key messages?

Please share your key messages.
Your Offers

What are your core offers right now?

Please describe your current offers.
Your Vision

What’s your vision for your company’s future?

Please share your vision.
Right Now

What’s working well in your business?

Please share what’s working well.
Right Now

What’s not working right now?

Please share what’s not working.
History

What have you tried before?

Please share what you’ve tried before.
Your Business

What’s your annual turnover?

Please select your annual turnover.
Your Business

What’s your average profit margin?

Please select your profit margin.
Your Audience

Do you have an email list with more than 1,000 subscribers?

Please select an option.
Investment

What’s your budget for this project?

Please select your budget range.
Final Thoughts

Anything else you’d like me to know before we explore next steps?

Please share any final thoughts.
Stay Connected

If you’d prefer to continue outside of email, add your details below.

Messenger, Telegram, or WhatsApp — entirely optional.

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Well done.

Thank you for taking a moment to answer these questions. You can expect to hear back from me within 24 hours. I look forward to working with you.

What to Expect

What Happens After You Reach Out?

Within 24 hours:

I’ll respond to your email or message.

If you book a call:

You’ll receive a calendar invitation with a Zoom/Cal/Telegram/Whatsapp link.

During our conversation:

I’ll ask questions to understand your situation. You’ll get a sense of how I think and whether we’re a good fit.

After our conversation:

If we’re a fit, I’ll send a proposal outlining scope, timeline, and investment. If we’re not a fit, I’ll often point you toward other resources or people who might help.

No pressure:

You’re never obligated to move forward. This is about finding the right partnership, not making a quick sale.

Working Together

Who I Work Best With as a Brand Strategist & Copywriter

I’m not for everyone. And that’s okay.

I work best with clients who:

✓ Run £1m+ businesses (startups, established companies, or somewhere in-between)
✓ Recognise your brand and messaging need strategic work
✓ Value strategy as much as execution
✓ Are willing to collaborate and trust the process
✓ Want a long-term partner, not just a vendor
✓ Are ready to invest in getting it right
✓ Aren’t afraid to be challenged (I’ll push back if something won’t work)
✓ Have family values or strong personal values that drive your business. 

I’m probably not the right fit if:

✗ You’re looking for the cheapest option
✗ You want someone to just execute your ideas without strategic input
✗ You’re not willing to invest time in the discovery process
✗ You need work done yesterday (quality takes time)
✗ You’re not open to collaboration and feedback.

If you see yourself in the first list, let’s talk.

A Personal Note

I know reaching out to someone new can feel daunting. You might be thinking:

“What if I look foolish?”

“What if I can’t afford it?”

“What if this is another waste of time?”

I’ve been there, in business and in life.

Here’s what I can promise:

I’ll be honest with you. If I don’t think I can help, I’ll tell you. If I think you need something different than what you’re asking for, I’ll say so.

I’ll treat you and your business with respect. I know how much you’ve invested: time, money, energy, heart. I don’t take that lightly.

There are no silly questions. Just clarity.

I’m genuinely invested in your success. This isn’t just a transaction for me. When I work with clients, I’m all in. I hope you are too. 

After 25 years, hundreds of clients, and everything I’ve experienced in life, I’ve learned this:

Time is our most precious resource. So if not now, when?

Your business deserves strategic clarity. Your brand deserves to be unified and powerful. You deserve peace and confidence in how you show up.

Let’s see if we can make that happen together.

— Will

Questions Before Reaching Out?

Do you work with businesses outside your primary industries?

Yes. Even though I work a lot with Professional Services, Fintech, Web3, CreaTech, and SaaS companies, I’ve worked across dozens of industries. If you’re doing between £1m and £25m+ and value strategy, we should talk. 

What if my business is larger than £25m per annum, can we still work together?

Yes. I predominantly work in the £1m – £25m range because beyond that, larger companies tend to have procurement departments and a lot of red tape. That’s where innovation goes to die. So I won’t deal with that kind of business. If we avoid commodity-driven procurement departments, we’re golden.

Where are you based?

I’m based in London, EC1V, and work with clients globally across the USA, Europe, Dubai, New Zealand, and beyond. 

Can I get a quote before we talk?

Not unless you have supplied me with ample information. 

That’s why we start with either a 15-minute call, email or text exchange, and a brief, so I can understand your needs and propose a custom way forward. 

What if I just have a quick question?

Email me or use another method on this page. I’m happy to answer some questions even if you’re not ready to hire me. 

Do you do free consultations beyond the 15-minute call?

The 15-minute call is complimentary to see if I can help you, and if we’re a good fit.

Beyond that, my time is invested in paying clients. However, the Clarity Intensive (just £795) is a low-risk way to get strategic insight before committing to larger projects.

Know what you need?

If you know what you need and want it actioned by an expert copywriter and strategist, have a look at copywriter.nz. That approach might suit you better.

Client Feedback

“With such a tremendously creative and strategic mind, but also an astute business sensibility, Will is someone you can go to with supreme confidence, to deliver incredible results, time and time again.”

Jeremy Snowsill, CEO, LWC Australia

“Will and his team created our new brand identity system with all associated materials, and then wrote, designed and developed our new website which got rave reviews. They nailed it! We have worked with Will for several years and our practice has continued to go from strength to strength. I am happy to recommend Will to you.”

Noel Jessop, Director Noel Jessop Architecture, New Zealand

“We have worked with Will for the past 10-years. He re-positioned our parent company, bringing cohesion and simplicity to the brand. He then created our successful brand strategy, corporate brand story, and strategies and creative for our entire suite of insurance products. Internally, Will helped us discover and formalise our company culture then wrote our culture program and documentation. This involved team workshops where he was able to get the right information out of the team to then formulate engaging and memorable content that inspired us and we could all get behind. The results of this have seen us consistently measure above 90% for our staff engagement surveys. He truly understands people and how to connect with them. We appreciate Will’s valuable input. Our business continues to grow exponentially.”

Nicholas Baker, CEO, Star Insurance, New Zealand

“Crowne Plaza and Intercontinental Hotel Group worked with Will Roffé on creating our hotel positioning and copy for websites and other collateral. We felt well taken care of, with Will guiding us throughout the process. The management team especially enjoyed Will’s ability to work with us either face-to-face in focus groups, online or via phone to smoothly complete our projects. He captured all nuances of our vision and translated it clearly within the given time frame. He definitely writes copy you feel.”

Franck Hesse, VP Sales & Marketing intercontinental Hotel Group

“With his valuable ideas, Will has become a go-to confidant and an integral part of our team. He spent a lot of time understanding our business as well as bouncing ideas and strategies we could implement. He helped shape our brand voice and his copywriting approach has added real personality to our communications, including our website, emails and blog. Will is a genuine, caring and hardworking person who wants the best for his clients. If you have the opportunity to work with Will, jump at it. He is insightful and once he understands your business and its objectives, will be your biggest advocate.”

Nathan Carter, Co-Founder Quotient App, New Zealand

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