Communication Design Strategies That Serve Your Business Goals
I don’t just write words. I architect how your business communicates; strategically, cohesively, and with intent. Every message moves prospects from browsers to buyers.
With 25+ years of experience and a strategic and creative foundation from Saatchi & Saatchi, Ogilvy, and McCann-Erickson, I help £1m+ businesses achieve clarity, confidence, and growth through communication design.
Services
My approach is flexible and modular. You can engage me for a single project, a specific aspect of a project or an ongoing partnership. Most clients start with one project and stay for years.
From £1,200
Brand Audit
What It Is:
A deep-dive discovery session to understand your business, identify gaps in your brand and messaging, and map the strategic path forward.
What You Get:
- Comprehensive analysis of your current brand positioning
- Competitive landscape review
- Messaging audit across all touch points
- Strategic recommendations report
- Clear next steps.
Perfect For:
- Businesses that know something’s off but aren’t sure what
- CEOs preparing for a rebrand or repositioning
- Companies before a major launch or pivot.
Timeline:
1-2 weeks.
This is where most client relationships begin. It’s a low-risk way to experience my strategic approach and see if we’re a fit before committing to larger projects.
From £10,000 (A full brand strategy averages around £25,000)
Brand Strategy + Messaging
What It Is:
The foundation of everything. Complete strategic clarity that unifies your business, aligns your team, and positions you to win in your market.
What You Get:
- Business strategy alignment
- Brand positioning and differentiation
- Target audience definition and psychographics
- Messaging architecture and hierarchy
- Brand story and narrative
- Tone of voice guidelines
- Communication framework
- Internal culture alignment (if needed).
Perfect For:
- Businesses with disjointed products or services that need unification
- Companies preparing to scale
- Brands that need to stand out in competitive markets
- Leadership teams seeking clarity and alignment.
The Process:
- Strategy sessions and workshops
- Deep questioning to uncover what makes you unique
- Collaborative development
- Team alignment sessions (if applicable)
- Comprehensive documentation.
Timeline:
6-12 weeks depending on scope.
This is pure transformation, like the work that took a scrappy insurance company and turned it into a unified powerhouse that 10x’d in 10 years.
From £6,500
Website Copy + Strategy
What It Is:
Strategic website copywriting that turns browsers into buyers by architecting your entire communication journey.
What You Get:
- Strategic messaging framework for your site
- Homepage copy that captures and converts
- Service/product page copy that sells
- About page that builds trust and connection
- SEO-optimised content
- Clear calls-to-action throughout
- Conversion-focused structure.
Perfect For:
- New websites that need strategic copy from the ground up
- Existing sites that aren’t converting
- Businesses repositioning or rebranding
- Companies launching new products or services.
The Process:
- Discovery and strategy session
- Competitive analysis
- Messaging development
- Copywriting
- Collaborative revisions until it’s right.
Timeline:
4-8 weeks depending on site size.
Note: I handle strategy and copy. Design and development can be handled by your team or mine, for a complete solution.
From £4,500
Landing Page Copy, Strategy, Design + Development
What It Is:
Complete landing page solution that captures attention and drives action, from strategy through copy, design and build.
What You Get:
- Strategic messaging and positioning
- Conversion-focused copywriting
- Custom design using WordPress templates as a base
- Responsive development
- SEO optimisation
- A/B testing recommendations.
Perfect For:
- Product launches
- Lead generation campaigns
- Event registrations
- Service-specific conversions
- Campaign-specific promotions.
The Process:
I handle this end-to-end, starting with a quality WordPress template and customising it based on your needs and brand. For example, I wrote, designed and developed this website. I have a developer when needed.
Timeline:
2-4 weeks.
From £2,500
Email Automation Campaign
What It Is:
Strategic email sequences and automation setup that nurture, educate, and convert on autopilot.
What You Get:
- Email strategy and journey mapping
- Sequence copywriting (welcome series, nurture sequences, sales sequences)
- Platform and automation setup recommendations
- Subject line optimisation
- CTA strategy
- Segmentation recommendations.
Perfect For:
- Businesses building their email marketing foundation
- Companies with leads but no nurture system
- Launches requiring automated follow-up
- Sales teams needing consistent touch points.
The Process:
- Strategy session to map the customer journey
- Copywriting for each email in the sequence
- Technical setup guidance (or hands-on setup if needed)
- Testing and optimisation recommendations.
Timeline:
3-6 weeks depending on complexity.
From £1,200
Monthly Blog Writing
What It Is:
Regular content that educates your audience, builds authority, and moves prospects through your buyer journey.
What You Get:
- Content strategy aligned with business goals
- SEO-optimised blog posts
- Consistent publishing schedule
- Topic research and planning
- Thought leadership positioning.
Perfect For:
- Businesses building organic traffic
- Companies establishing thought leadership
- Brands educating complex audiences (SaaS, fintech, professional services)
- Long-term content marketing strategies.
Typical Deliverables:
- 2 blog posts per month (depending on length and complexity).
The Process:
- Initial content strategy session
- Ongoing topic planning and approval
- Writing, editing, and delivery
- SEO optimisation.
This is an ongoing partnership. Most of my blog/content clients work with me to build a library of valuable content that drives consistent traffic and conversions.
From £1,200
Monthly Consulting Retainer
What It Is:
Ongoing strategic support for long-term growth. A dedicated partner for all your communication and strategy needs.
What You Get:
- Regular strategic consultation
- Priority access to my time
- Ongoing copy and messaging support
- Ad-hoc projects as needed
- Strategic guidance for campaigns, launches, and pivots.
Perfect For:
- Businesses that need consistent strategic/content support
- Companies with evolving needs
- Leadership teams wanting a trusted advisor
- Brands scaling and needing flexible support.
How It Works:
We agree on a monthly retainer based on your anticipated needs. Hours can flex month-to-month, with a minimum base retainer.
This is an ongoing partnership where I become part of your team, invested in your long-term success.
From £1,200
Campaigns
What It Is:
Full-service campaign creation from concept to execution. Whether you need digital, traditional, or integrated campaigns, I handle strategy, copywriting, creative direction—and have designers and developers on hand when needed.
What You Get:
- Campaign concepts and strategic direction
- Professional copywriting across all materials
- Creative direction and art direction
- Access to trusted designers and developers as needed
- Multi-channel execution (digital, print, social, OOH—whatever fits your goals).
Perfect For:
- Brands launching a new product or entering a new market
- Companies with solid brand foundations ready to activate
- Businesses needing an experienced creative partner without agency overheads.
Timeline:
1-4 weeks depending on scope.
This can work as a standalone service if your brand and messaging are already strong, or as the natural next step after strategic brand and messaging work. Either way, you get agency-level creative thinking without the agency price tag or bureaucracy.
Need Something Different?
Every business is unique. If you need something not listed here, such as ad campaigns, sales scripts, brochures, C-Suite speeches, trade show content, internal communications, culture documentation, or something else entirely, let’s talk.
My approach is flexible and modular. We’ll scope exactly what you need and create a custom solution.
The Process
Collaborative, Iterative, and Built on Trust
No matter which service you choose, here’s how my clients and I typically work together:
1. Initial Conversation (15 minutes, free)
Let’s see if we vibe. I’ll ask questions, you’ll share your situation, and we’ll both know pretty quickly if this is a good fit.
2. Brand Audit
This is a paid service, where you get a taste of how we work together. You’ll gain valuable insights and I’ll recommend the path forward, whether with me or not.
3. Scope & Investment
I’ll provide a clear proposal outlining deliverables, timeline, and investment, with no surprises.
4. Discovery & Strategy
I spend time really understanding your business. I ask the right questions to unearth the gold. This is where the magic starts.
5. Collaborative Creation
I create. You review. We refine. The process is iterative until it’s just right. I never leave you to figure things out alone.
6. Delivery & Support
You get everything we agreed on, plus ongoing support to ensure successful implementation.
7. Long-Term Partnership (Often)
Most projects evolve into other work. Because once you experience the clarity and results, you’ll want more.
Common Questions
Do you work with businesses outside your primary industries?
Yes. While I specialise in Professional Services, Fintech, Web3, CreaTech, and SaaS, I’ve worked across dozens of industries.
Do you work with start-ups and early stage busineses?
Yes, if you value strategy and the right content. If you’re well on the way to £1m p.a we should chat.
Can I hire you for just one project?
Yes. You can engage me for a single project with no ongoing commitment.
Do you offer payment plans?
Yes, for any projects over £10k+. We can discuss milestone-based payments.
How involved do I need to be?
Upfront, expect to invest 3-5 hours spread over days or weeks for discovery and feedback. After that, it’s phone calls, text messages, emails, and occasional meetings. Whatever works. I can be as hands-on or hands-off as you need, as long as I have the information I need.
Do you handle design and development too?
For landing pages, yes, I do it all. But I can still get my developer involved if you require something quite complex.
I completed the work on every aspect (architecture, copy, design, development, hosting) of this website. And what you’re viewing is Version 1.0. There’s always more work to do. 🙂
For larger website projects, I typically write the copy while your team (or my trusted team) handles design and development. I have a designer for other work too.
What if I’m not sure what I need?
That’s exactly why we start with a conversation. Often people think they need X when they really need Y. I’ll help you figure out the right starting point.
I’m feeling rather anxious about starting a conversation with you. Is this normal?
Completely normal. Putting yourself out there, and discussing your needs…trying to trust someone before a relationship forms…can make you feel vulnerable.
Just know that I am really approachable, I’m not ‘salesy’, and I sincerely want the best for you. Also, everything we discuss is in complete confidence.
So we start with a low-pressure conversation; no silly questions or sales tactics. Just clarity and peace of mind. If we move forward, great. If not, no problem, I’m always busy.
Ready to Move from Friction to Flow?
Whether you need an overhaul of your messaging, a single landing page, or a complete brand strategy, book a 15-minute call and let’s see if we’re a good fit. No pressure. No sales pitch. Just a conversation about your business and whether I’m the right person to help you.
